First Impressions Dont Count

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HOW TO MAKE A GOOD FIRST IMPRESSION - HOW TO WIN FRIENDS & INFLUENCE PEOPLE ANIMATED BOOK SUMMARY #5

What matters is that there was so much agreement over these traits. In a study conducted by psychologists at Sonoma State University and the University of Texas at Austin, observers viewed full-body photographs of people they had never met before. The results were compared to the results of 3 people who already knew the observed participants well. Whether you smile and how you stand are important factors. Extroverts smile more, stand energetically, and look healthy and stylish, while people who are more open to new experience are less likely to have a healthy appearance but mostly stick to formal wear.

How to Make the First Impression Count

Do you move with confidence and an upright body position? Is your head hanging down or held upright? Is your walk steady, too fast or too slow? Gradually, over time, he earns your trust. This is how he got me to come work for him — not because of any particular conversation that moved me, but by continually coming into my life at key moments. Pretty soon, I believed in him and wanted to serve his vision. In our culture, we place a lot of unnecessary pressure on first impressions — job interviews and first days at school and first-time visits to churches.


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But the truth is transformation happens long after introductions have been made. Any good marketer knows this.

>First Impressions Don’t Count

But somewhere after the fourth time you see it is when the words and images begin to resonate. Do this with as many people as possible until you run out of time and energy.

When you do this, people notice. So what are you waiting for? Time to start caring.

First Impressions Do NOT Count!

What do you think? Although you know your first impression was wrong, your gut response to your new colleague will be influenced by your new experience only in contexts that are similar to the party. However, your first impression will still dominate in all other contexts.

First Impressions Count When Taking A Job

According to Gawronski, our brain stores expectancy-violating experiences as exceptions-to-the-rule, such that the rule is treated as valid except for the specific context in which it has been violated. To investigate the persistence of first impressions , Gawronski and his collaborators showed their study participants either positive or negative information about an unknown individual on a computer screen.

Later in the study, participants were presented with new information about the same individual, which was inconsistent with the initial information.

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